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As part of the promotional effort by the industry to exploit the market among women, the cigarette companies vastly increased the amount of advertising they placed in womens magazines in the last three years, especially for so-called womens cigarettes, such as Virginia Slims, the campaign for which is keyed to the cry of emancipation Youve come a long way, baby. This particular campaign is probably the most deliberate attempt ever made to exploit the issue of equality between women and men for the sake of selling a demonstrably harmful product, and it is being carried out in the face of a horrifying increase in lung cancer among women smokers

In comparison, countries such as the United Kingdom and Australia tax cigarettes at over 8085% of the retail price, while France, New Zealand and several EU member states maintain tax levels exceeding 7580%.New rules also mandate manufacturers of chewing tobacco, jarda scented tobacco and gutkha to install functional CCTV systems covering all packing machines and preserve footage for at least 24 months

This text was drawn from "Nicotine," by Gregor Hens, which is out on January 10th, from Other Press.

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